Swisse has launched a new brand platform, “Reach For Your Reason”, which invites Australians to discover their motivation for creating and maintaining a holistic wellness routine. The new platform is rooted in the idea that deep motivation is what enables people to overcome all of life’s challenges.
The thoughtful campaign, created by Clemenger BBDO Melbourne, focuses particularly on the sector which often touts quick fixes, magic pills and quick fixes, emphasizing that products alone are not enough to meet people’s needs.
“We ask you to do one thing before taking Swisse, ask yourself why. Because Swisse is only part of the solution, it takes motivation and understanding to truly succeed on your health journey,” said Rich Williams, Executive Creative Director ClemengeBBDO Melbourne.
Reach For Your Reason launched this week with an integrated multivitamin campaign across TV, OOH, journey to purchase, online and digital extensions, and is the first in a series of content that will showcase the brand’s portfolio. .
“Swisse provides a foundation for achieving lasting health and happiness, but to live full lives Australians must first understand what they live for. Once they find that reason, together the possibilities are endless,” said Kerrie Wade, Marketing Director ANZ H&H Group.
ANZ Marketing Director: Kerrie Wade
Associate Marketing Director: Ana Laskova
Senior Brand Manager: Natasha McGill
Senior Director of Public Relations and Communications: Stephanie Taylor
Creative Agency: Clemenger BBDO Melbourne
Media: PHD Media
Production Company: Flare
Director: Marty Moynihan
COP: James Brown
Photographer: Sean Izzard
Producer: Alex Gillespie / Helen Morahan
House of sound: Sonar
Music: Level 2 Music