Tealium Launches Pharma’s First Customer Data Platform


In today’s challenging economic environment, Tealium for Pharma addresses complex industry needs such as adoption, adherence, managing prescription rates, maintaining customer satisfaction and growing revenues.

“Telium for Pharma responds to our customers’ demand for a better connection to their wide range of audiences, spanning healthcare providers, patients and more,” said TK Kristiansen, chief data and northeast personalization analysis at Accenture Interactive. “This curated collection of real-time integrations with healthcare provider engagement (HCP) tools and cloud storage providers, like Doceree, Veeva, and DMD, will enhance digital experiences with compliant delivery and personalized healthcare communications. Tealium’s targeted approach to the pharmaceutical industry will increase the marketing success of some of the world’s leading brands by connecting the online and offline HCP journey.”

Tealium for Pharma comes with built-in integrations to universally adopted pharma vendors including Veeva, Doceree, and DMD. These integrations open the door for pharmaceutical companies to automate real-time (nanosecond) data streams, increasing access to better behavioral insights for healthcare professionals and patients. These integrations also personalize audience experiences in real time, resulting in more relevant interactions and building customer trust.

“Now is the time for pharma leaders to adopt a data-driven mindset,” said Jay Calavas, Vertical Product Manager at Tealium. “The pharmaceutical industry requires a very unique strategy, especially when navigating one of the most dynamic environments in recent history. We are proud to pioneer the first customer data solution focused on pharmaceutical industry and to help accelerate innovation in this extremely vital industry.”

Tealium was the first CDP to launch a HIPAA-compliant tool for the healthcare industry. For more information about Tealium for Pharma, visit: Tealium.com/industry-pharma.

About Tealium
Tealium connects customer data across web, mobile, offline and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,300 built-in connections, allowing brands to build a complete real-time customer data infrastructure. Tealium’s solutions include a customer data platform with machine learning, tag management, API hub, and data management solutions that make customer data more valuable, actionable, privacy compliant, and secure. More than 850 leading enterprises around the world trust Tealium to power their customer data strategies.

For more information, visit www.tealium.com.

Media Contact
Lauren Snedden
[email protected]

SOURCE Tealium


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