Rootine brings a bespoke design to your body with a personalized vitamin supplement


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Multivitamins have received their fair share of beatings in the court of public opinion. A study of John Hopkins found that most vitamin and mineral supplements do not have much impact on the risk of heart disease or cancer. Yet another report found that they also do not reduce cognitive decline. Meanwhile, even more research is concerned that many vitamin E and beta-carotene supplements may provide doses that are too high for most takers.


The problem with most multivitamins is that they are designed to be taken by virtually anyone. Average loads of the most common vitamin and mineral supplements do not cater to each person’s very specific physiology. For example, if you enjoy a diet high in vitamin E, but are dangerously low in iron, a standard standard multivitamin may not provide the exact extra value you need.

Root aims to take the homogenization and guesswork out of the supplement game, delivering a multi-nutrient that works for every user because it’s “meticulously designed” to augment every user’s body, according to the company. Based on a user’s specific lifestyle, blood tests, and their own DNA, Rootine creates a vitamin blend with the optimal levels of the exact nutrients the person needs.

It all starts with a short lifestyle assessment that analyzes health goals, diet, activity, and more. This helps set your reference range for each nutrient. But slight variations in your genes can alter how you absorb, metabolize, and distribute nutrients. And no test offers a more consistent picture of a person’s nutrient levels than their own blood. Members can also receive DNA and blood tests to further individualize their body chemistry, identifying the exact tailored formula of vitamins and minerals that will best complement them, the company says.

With the help of artificial intelligence, Rootine is building what it says it is your perfect multi-nutrient formula from over 700 trillion possible nutrient combinations in an ultra-condensed, effective microbead formula you take every day. Microbeads allow hyper-personalization of formulas, each nutrient can be dosed down to the milligram or microgram. Fine-tuning each nutrient in a client’s formula ensures that an optimal dose of nutrients is achieved and blood levels are maintained over time. Once users have started the Rootine Path, members also have access to their own app-based dashboard where they can track their health progress and better optimize their journey.

If you recently had blood work done through your doctor or got DNA results through a genealogy service like or 23andMe, those results can be entered directly into Rootine and save you the cost of additional testing. .

Rootine also maintains a very strict privacy policy, ensuring that your biological and personal data is secure and will never be sold or disclosed to any other organization.

Many Rootine users like Dr. Gary Cook are also extremely happy with their results. “Great energy throughout my long ER shifts,” Cook said. “I only support products that I would use myself. Rootine gives me, my family, my patients a better life.

Right now you can take the Rootine Lifestyle Assessment and get your own personalized multinutrient made just for you. You can also receive a gift with purchase ($30 value) with your first Rootine supplement order with code ENTREPRENEUR30.

Prices subject to change.


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