The maker of An Apple A Day, Renovatio develops supplements based on activated phenolic compounds, its patented antioxidant formula developed and extracted from apples grown in Australia.
The launch comes after the release of another immune supplement last year, which contained activated phenolic compounds, vitamin C, zinc and selenium.
Treat the root causeIn addition to this, you will need to know more about it.
According to Dr. Vincent Candrawinata, founder of Renovatio, Immunity Plus + was developed from research conducted in Canada, which found that its active ingredients were easily absorbed by the body and provided immune support.
“Immunity Plus + combines the right amounts of Quercetin, Zinc and Vitamin C with the most potent dietary antioxidant to provide broad-spectrum cellular protection and support resilience at the cellular level to fight disease, including helping to reduce disease. duration and severity of colds and flu.“, did he declare.
Asked why it was targeting inflammation in addition to immunity, Dr Candrawinata said NutraIngredients-AsiaMost immune products on the market only treated symptoms like coughs and colds, but it was important to address the root cause, which was inflammation.
According to him, inflammation is the cause of many infections and even degenerative diseases.
“I think we are filling that gap in the market because for the very first time we have a formulation that supports immune support as well as inflammation because the first thing that happens when our body fights infection is inflammation.“
“Our component of activated phenolic compounds in the formulation helps fight inflammation and together with zinc, quercetin and vitamin C may offer a solution to support and maintain the immune system to fight disease.. “
Immune stabilization, no strengtheningIn addition to this, you will need to know more about it.
Dr Candrawinata explained that the supplement is intended to support the immune system, not to strengthen it.
“A number of immune products on the market claim to “boost” the immune system by bombarding our bodies with substances that only treat symptoms and do not actually take care of the immune system, our body’s defense system.In addition to this, you will need to know more about it.
“Because of that, it can also lead to other problems like autoimmune disorders. In addition to this, you will need to know more about it.As we learn more about the immune system, we have found that stabilizing our immunity is a much better goal than improving the immune system. Immuno-stabilization means that an immune system is in its most optimized state to protect our body. “
According to him, around 70% of immunity is rooted in the digestive system.
“We therefore wanted to develop a formulation to maintain the homeostasis of our body. In addition to this, you will need to know more about it.The right immune supplements don’t outperform or boost our body’s immune system, they just help make sure that our own system is functioning properly by tackling the basic issues including poor digestive function, inflammation and metabolism and cell functions.. “
Less is moreIn addition to this, you will need to know more about it.
It’s common to see immunity-related supplements that contain many ingredients, but Dr Candrawinata said more doesn’t necessarily mean better.
“The body will not be able to absorb it, for example if vitamin C is taken in excess, the rest is simply passed out through the urine,
In addition, some compounds can compete for the same metabolic pathway that affects absorption.. “
The recommended dosage for Immunity Plus + is one to two tablets per day.
australian marketIn addition to this, you will need to know more about it.
In Australia, Immunity Plus + is now available on Renovatio’s online store, as well as in over 1,000 Woolworths supermarkets.
This is the third list of Renovatio products in Woolworths. The first two were its Activated Phenol Powder and Activated Phenol Tablets (An Apple A Day) launched in April 2020.
Last year, the company signed a AU $ 5 million (US $ 3.8 million) contract with Woolworths.
The Renovatio range also includes a supplement for hair, skin and nails (vegan collagen), intestine and digestion (prebiotic) and a vegan protein supplement which are sold in supermarkets, health foods and pharmacies across the country. .
Today, Renovatio products are exported to more than 10 countries, including Hong Kong, China, Macao, South Korea, Malaysia, Singapore, Vietnam and Indonesia.
Before the pandemic, exports accounted for 40% of its income, with the rest coming from Australia.
As export sales plummeted amid the pandemic, the company managed to triple its domestic sales last year, guided by its e-commerce and supermarket channels.
“We have seen a change in consumer behavior in terms of access to health products. They want to be able to buy their health products, such as supplements, when they are shopping. Also, pharmacies were once the places where people bought their supplements, but now most people avoid going because they fear sick people will go there. Thus, supermarkets remain a one stop shop for most people. “
New product pipelineIn addition to this, you will need to know more about it.
Dr Candrawinata said the company is developing a skin care line using the same active ingredients in its supplements, hoping to expand its nutricosmetics offering.
“While it is important to be healthy on the inside, it also makes people happier when they are healthy on the outside. We are very confident that, like the health supplement, our skin care line can fill the market gap and customer demand for the treatment of inflammation and skin tissue regeneration.“
The company already has a topical product, a skin cream (APSKIN) to relieve inflammatory conditions like eczema and dermatitis.
However, Dr. Candrawinata told us that he is in no rush to launch new products.
“Our vision is to make people healthier, so we need to have a product that actually bridges the gap in the market, rather than producing chewable vitamin C or other products that companies are already making,In addition to this, you will need to know more about it.
“So if that means we only release one product each year, that’s okay, as long as people can enjoy better health.. ”