As part of his company’s efforts to develop a treatment for Alzheimer’s disease, Memory Health CEO Edward Shehab believes that prevention is the best approach. Shehab spoke about the company’s strategy to develop treatments for neurodegenerative diseases and the company’s outlook, in response to emailed questions.
Why did you start this business?
I saw a lifetime of shared memories evaporate before me. This is the painful realization that I had following a pleasant conversation with my mother one day in 2018. She was in the terminal phase of Alzheimer’s disease and while we were having lunch, I realized that she did not care. didn’t recognize. She treated me like a stranger.
His diagnosis led me to research progressive degenerative brain disorder, which results in cognitive issues and personality and behavioral changes, with the goal of preventing others from experiencing the same heartbreaking scenario I had. .
Once the disease becomes symptomatic, it is considered incurable and irreversible. Prevention is the key to fighting it. It’s never too early to take care of your brain, but it may be too late before you know it.
During my journey of researching Alzheimer’s disease and ways to minimize and slow the disease, I discovered Memory Health, an all-natural premium nootropic and cognitive enhancer. The brain supplement is the culmination of over 20 years of research and development and has been tested in clinical trials on brains in a variety of conditions (young, old, healthy, and those ravaged by Alzheimer’s disease) with test results published in the Scientific Journal of Alzheimer’s Disease. Sickness. All of the patients involved in the trial showed positive results with the use of the supplement. Today, Memory Health is the only supplement to receive an official patent in the United States for the prevention and treatment of neurodegenerative diseases. [Alzheimer’s disease and dementia] in humans.
I was so impressed with what I found out about memory health and science
supporting it that my kids, wife and I all use it – I even bought some of the
Company based in Birmingham, Michigan. It provides a platform to fulfill my mission to save others from facing the terrible disease and to get it into the hands of as many people as possible.
I regret that my mother did not have access to Memory Health before she fell ill and I wonder how different the outcome might have been for her and our family if she had started taking the supplements about four years before her diagnosis. .
If I can help people avoid incredibly painful times like my own experience with my mother, I pledge to do so.
What health need are you looking to meet?
Currently, many families are waiting for a “quick fix” for the treatment of Alzheimer’s disease, but one simply does not yet exist. However, that doesn’t mean we shouldn’t all strive for better brain health and quality of life, protecting our brains from possible current and future degeneration. Memory Health is that solution, to provide our brain with the necessary nutrition to minimize the risk of brain disease and memory loss.
What does your product do? How it works?
Memory Health is the only brain health supplement tested in clinical trials and backed by analytics and peer group reviews to back up its claims. The affordable, high-quality supplement is used by people with brain fog due to menopause or chemotherapy, patients with chronic traumatic encephalopathy (CTE), Alzheimer’s disease, and/or dementia. It is also taken by some as a preventative, to protect their brains from degeneration. It was developed by leading scientists who have studied the role of nutrition in brain health for over 20 years and has been tested on healthy and diseased brains, both of which have shown improved memory, cognitive function, mental health and overall brain health.
Memory Health’s patented formula consists of all-natural ingredients that can cross the blood-brain barrier and directly reach your brain to do the most good possible, feeding your brain directly. These key ingredients are omega-3s, carotenoids and natural vitamin E.
Memory Health’s high quality DHA and EPA omega-3s are essential nutrients for
maintain healthy brain function and have been associated with healthy aging throughout life, including pregnancy and early life. They are also used to fight inflammation in the brain.
The carotenoids in Memory Health’s formula are lutein, zeaxanthin and meso-
Zeaxanthin. These powerful plant-based nutrients can be found in leafy greens like spinach, kale, and broccoli, and act as powerful antioxidants to neutralize free radicals and reduce oxidative stress on the brain. These powerful compounds also support the brain by reducing inflammation.
Memory Health’s Natural Vitamin E, also known as D-Alpha Tocopherol, is a vital
nutrient for good health, especially brain health, due to its powerful antioxidant properties.
Each of these ingredients has been proven on its own to support brain health. But what makes Memory Health’s formula so special is that, working together, they’ve been proven to improve cognition. Memory Health’s formula is all natural and its ingredients can be found in healthy foods, so there are no side effects and no known interactions with other medications.
Is this your first healthcare startup? What is your background in the health field?
This is my first healthcare startup, which grew out of the experience with my mother and her diagnosis of Alzheimer’s disease. Originally, I worked in banking, where I was a senior executive and treasurer of a local bank. Eventually, I wanted to broaden my horizons as an entrepreneur. So after the bank was sold, I took a risk and became the co-founder of Titan Global Oil Services of Birmingham, a global provider of oil and well service personnel. So I have a lot of experience in leadership and entrepreneurship.
When my mother got sick, I had to do something. I had a new purpose with which to direct my entrepreneurial spirit. Once I discovered Memory Health, I knew I had to get it into as many people’s hands as possible. Even though I am successful in my other endeavors, I dedicate my personal time and resources as Managing Partner of Memory Health and I do everything I can to ensure that other families do not have to go through what my family did.
What is your company’s business model?
Memory Health operates as an e-commerce company, selling business to
consumer. The supplement sells on the Memory Health website and on Amazon, with a subscription option available.
Who is your customer?
Memory Health is a product for everyone at any age and health level who is looking to properly supply their brain with adequate nutrition. The problem is that even with a healthy diet, we can’t get the amount of nutrients needed to maintain good brain health. According to USDA data, just one bowl of spinach in 1953 had the same nutritional value as over 43 bowls of spinach today and each of us needs supplementation to fill that gap.
Memory health is especially useful for those looking to prevent Alzheimer’s disease and dementia because it runs in the family. It’s also an impactful option for people with CTE, pregnant and post-menopausal women, and anyone with brain fog due to chemotherapy, illness, or aging.
How do you generate income?
Memory Health generates revenue through the sale of the Memory Health supplement on our website, on Amazon, and at select health stores and doctor’s offices. We like to say that Memory Health sells Memory Health because the majority of our sales are made through a referral from a family member, friend, or doctor. Once people feel the brain boost provided by Memory Health, they are eager to share the good news.
Do you have clinical validation for your product?
Four clinical trials have validated that Memory Health improves brain health in healthy and diseased brains of all ages. The results of one of these studies were published in the scientific journal Journal of Alzheimer’s Disease, which called Memory Health a “ray of hope” in the fight against the disease.
In addition, Memory Health has received three treatment patents for the prevention and treatment of neurodegenerative diseases from the United States, United Kingdom and Ireland. In fact, it is the only such supplement to receive this treatment patent in the United States. You can find clinical trials and patents here.
Memory Health has received supplement certification, assuring customers that
the ingredients listed on the bottle are what they actually take, that these ingredients will not degrade before the stated expiration date, and that customers get what they pay for.
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