Holistic beauty, role of the microbiome, benefits of natural ingredients, need for targeted vitamins and trace elements, general atmosphere conducive to refocusing on oneself… all these factors have played a role in the development of nutricosmetics. Like the English-speaking and Asian countries, pioneers of this trend already familiar with the gesture, the French market has gradually grown in importance, from pharmacies to new distribution channels. It has also developed new galenic forms, new categories and new combinations to give this product of pharmaceutical origin its cosmetic dimension.
Although beauty from within is a notion that is already rooted in the minds of consumers fond of nutricosmetics, few brands clearly highlight topical cream + food supplement combinations in their offers. Launched in 2017 by Sandra Gasmi, the natural and certified organic brand Tomorrow Beauty already done.
“In 1958, an apple contained 400 mg of vitamin C. It only contains 4! Nothing is left. So, if we want to stay healthy and have beautiful skin, we need supplements. As soon as the brand was launched, I started developing food supplements that acted in synergy with our cosmetic products for maximum effectiveness. That’s why our products come in pairs,” she explains.
Radiance exfoliating cleansing gel Go for the shine is used with the Opt for detox dietary supplement that cleanses the body and plays on our radiance, our digestion and our imperfections. the Opt for protection moisturizer and antioxidant + immunity supplement work together. And Inside supplements will join the three recently launched anti-aging treatments.
To combine the benefits of nutraceuticals with the effects of cosmetics, the Anjac Health & Beauty group, whose 14 integrated companies contribute to the creation and manufacture of cosmetic and health solutions and products, launched an original and premium range of health supplements last June. Liver, Immunity, Stress, Sleep, Joint and Energy solutions come in the form of liquid products to be assimilated by the body four times better than solid forms.
“We have created a base formula to protect the actives and prevent them from being destroyed in the stomach. Their quantity is four times higher when they arrive in the intestine, where the nutrients are absorbed, than that of solid food supplements,” Explain Matthew Erredoctor of pharmacy from the Anjac group.
In addition, the laboratory has worked on the concept of compliance, because the regularity of taking the product over time is decisive for its effectiveness. They also put their know-how in terms of innovation at the service of brands, influencers and distributors with a B2B offer based on efficiency and taste in the form of nutraceuticals (liquid solution, gummies, etc.) and nutritional products ( beverages and functional foods). Coming soon: a resorbing physio gel and natural energy drinks to provide energy and beauty with a low glycemic index.
The rubber boom
A very suitable response to the issue of compliance, gummies are currently the trendiest dietary supplements. Between gelatinous sweetness and a health gesture, this new galenic form from the United States has won over a wider and younger panel of users. The global market is expected to generate $7.15 billion in revenue by 2025, according to a study by Market Research Future.
Both sweet and fruity, this tasty little gum has a sensory advantage that capsules lacked, being more like a drug.
“It is much more pleasant to take two small gummies a day for two to three months than to swallow capsules. There is fun, and fun is the key to compliance. This is the main difference with standard food supplements,” Explain David Gueunoun, founder and CEO of the brand The Miraculous.
Launched in 2019, the brand exclusively dedicated to this product category quickly established itself as a precursor and market leader, alongside its competitor Lashilé. The two young French brands share from the market with the main pharmaceutical laboratories which have also adopted this new popular galenic form.
“The advantages are compliance with treatments and bioavailability, because sugar is a good vector; the effects are quick to come. It’s also easier, because you don’t need a glass of water, you can take it anytime,confirms Fanny Adida, the co-founder of Lashile. The brand highlights the effectiveness associated with the softness of its products. Each gummy contains 2.5g of sugar, which is 5g per day for the recommended dose of two gummies. “It represents the equivalent of a spoonful of jam. It is very little and it has never been an objection for our customers,” said Lashileis co-director. However, next spring, the brand will launch a “sugar-free” version of its slimming formulas.
This problem can really make a difference. The Miraculous range already contains very little sugar, and there is a sugar-free version. “We are the only ones to offer this choice. This was the final hurdle preventing some brands from opting for this form of product. Sugar can be seen as contradictory to the health proposition,” says the director.
This health proposal has a broader dimension. To the historical claims focused on sun care or the strengthening of hair and nails have been added new rather unexpected categories: women’s libido for Lashilevegan supplementation or supplements for menopause with The Miraculouswho have also just launched a range dedicated to menstrual comfort.
“As a lab, with this shape we aim to target all of the family’s health needs from childhood through menopause, from digestion to stress. Our goal is to continue to explore lands that others do not explore,says David Gueunun.
The latest innovation in the dietary supplement industry is attributable to the Envielab brand. They have just added CBD – the star molecule of well-being and cosmetics – to their concept. This new generation of products in the form of dry microbeads to melt under the tongue, just like homeopathy, contains 5 mg of cannabinoids associated with the active ingredients of each reference. Packaged in a mini travel size case, these microbeads can be taken anywhere for relaxation, concentration, sleep, sports recovery, immune benefits… This new approach will be available for testing next spring.