Evoke KYNE appoints Maureen Byrne as president and promotes four executive leaders – PharmaLive


Evoke KYNE appoints Maureen Byrne as president and promotes four leaders

Byrne is elevated to the role after more than 5 years of consecutive growth

Newly Appointed Geographic and Practice Leaders Reflect Long-Term Business Strategy

New York, April 27, 2022 – Evoke KYNE, an award-winning healthcare communications agency, today announced the appointment of Maureen Byrne as President. Byrne will assume global leadership responsibilities from David Kyne, including managing his client portfolio, the executive leadership team and more than 175 employees across geographies. As part of Evoke’s expansion and growth, Kyne will now oversee the development and diversification of Evoke’s global communications offering, and former Evoke KYNE partner Maryellen Royle has been elevated to head of its global operations.

“Maureen is an inspirational and purposeful leader and has been instrumental in growing and transforming Evoke KYNE into the award-winning, impactful organization it is today,” said David Kyne, Group President, Communications , Evoke. “Having worked alongside Maureen for many years, I know she will not only continue to provide her services to our clients and employees, but will take the agency to even greater heights.”

Under Byrne’s leadership and building on the company’s annual revenue growth of more than 25% in 2021, the agency will further invest and build its healthcare expertise, including within its specialist teams. in creative, digital, social and earned media, and in his areas of practice. Already in 2022, the company has won several new AOR biopharmaceutical customers, especially in the areas of women’s health and gene therapy.

“The role of healthcare communications has never been more critical and I am confident that under Maureen’s thoughtful leadership, Evoke KYNE will continue to be the best place to work and a sought-after, industry-leading customer partner. “said Reid Connolly, CEO and Founder, Evoke.

Byrne has nearly 30 years of experience as a health communicator, working on both the agency side and the client side. During her career, she has led the creation and execution of countless health communication programs and initiatives around the world, with the patient always at the center.

“I am thrilled to have the opportunity to lead this magnetic and passionate group of people in support of our mission to advance the health and well-being of people around the world, and I am grateful to David, Maryellen and Reid for their unwavering trust and support,” said Maureen Byrne, President, Evoke KYNE. “I believe we have the best team in the industry, uniquely positioned to help navigate this health moment by offering meaningful communication programs that have the power to change lives.”

Additional Executive Level Appointments
The company also named four long-serving executives to its ranks to support continued diversification and growth in North America and global practice areas:

Stephanie DeViteri at the helm of North America. DeViteri brings 20 years of experience managing high performing teams and long-standing customer partnerships and will be responsible for driving business growth and employee engagement across the continent.

Kaitlyn Belicose at EVP, Managing Director, New York. Belicose, a highly respected and trusted team and client leader for over 15 years, will oversee the day-to-day operations, growth and management of the New York office team.

Celeste Farzetta at EVP, General Manager, Philadelphia. Farzetta has been a key driver of client growth and employee development during his more than 15-year tenure at Evoke KYNE, and will now lead the day-to-day operations, growth and management of the Philadelphia office team. .

Darcy Sawatzki, MA to EVP, Public Health Officer and Team Leader, Los Angeles. Sawatzki, with more than two decades of experience developing large-scale public-private partnerships and social marketing campaigns, will be responsible for establishing the agency’s public health practice and managing the Los Angeles team.

About Evoke KYNE
Evoke KYNE (www.EvokeKYNE.com) isan award-winning communications agency that harnesses insight, experience and creativity to advance health and well-being around the world. We were founded on the belief that communication is a powerful health intervention that can help improve and save lives. Our team is passionate and committed, with deep experience working across industries to make real differences in health. We love what we do, we live what we do and we truly believe in what we do. In 2021, the agency was named PRWeek Best Places to Work, PRovoke Global Healthcare Agency of the Year, EMEA Healthcare Consultancy of the Year, North America Healthcare Agency of the Year, and Communique Communications consultant of the year.

We are part of Evoke (www.EvokeGroup.com) – a leading marketing, media and communications agency linked by a common goal: Health More Human™. With offices at New York, philadelphia cream, San Francisco, Los Angeles, London, Dublin, Princetonand Chicago, and more than 850 employees, Evoke proudly works with 18 of the world’s top 20 pharmaceutical companies. Evoke is part of Huntsworth (www.Huntsworth.com), an international healthcare marketing services group. Huntsworth’s primary areas of focus are marketing, medical and immersive communications services for healthcare clients, which are primarily large and medium-sized pharmaceutical and biotechnology companies.


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