Since joint and bone health has historically been dominated by slower-acting ingredients like glucosamine, chondroitin, calcium, and vitamin D, the growth rates of supplements in these categories matched their mechanisms. maintenance activity. These markets did not have a huge bump during the pandemic, as did immune health. Nutrition Business Journal (NBJ) recorded a low compound annual growth rate (CAGR) of 0.5% in 2020 for joint supplements in the United States, up from 2.4% in 2019. However, NBJ forecast a growth rate of 5.5 % until 2023 to bring this market to 2.3 billion US dollars.
Looking at one of the largest U.S. dietary supplement retailers, Amazon, ClearCut Analytics found that the common health supplement category experienced 51% year-over-year growth from June 1, 2020 to May 31, 2021. However, the Average price in this category ($ 24.79) has remained relatively stable during this period, compared to the previous 12 month period ($ 12.32).
This category at Amazon focuses on supplement complexes for joint health, including all collagen, turmeric, glucosamine and chondroitin products marketed for joint health / support. A look at the top five most recent joint supplements in terms of sales reveals that the collagen buzz translates into sales and that curcumin / turmeric is a popular anti-inflammatory for joint health consumers.
The top three common supplements belong to the top three brands in this Amazon category â Vital Proteins, Bio Schwartz, and LiveWell Labs Nutrition (Live Conscious) âwith Qunol and Oste-Bi-Flex rounding out the rankings. Looking slightly larger, the top 10 common supplement brands held 41% of this Amazon category in the 12 months ending May 31, 2021.
Additionally, the top five common supplements on Amazon mirror the top two delivery methods by market share. Capsules had a 32% market share over the past 12 months, while powders came in second with 18%. Powdered supplements were near the peak of delivery method growth during the period (72%), edged only by capsules (82%), which still only hold a slim 3 market share. % of category.
The “Joint and bone health to maximize movementâDigital magazine contains the full version of this article, as well as other content on the category. Click on the link to access it.
Dan Harari is Vice President of Business Development for ClearCut Analytics, a retail information and e-commerce service provider based in Chicago, Illinois.
Steve Myers is Director of Content at Informa Markets.