The Snack Bar is meant to be an all-in-one nutritional boost for busy people on the go, and contains its Good Green Vitality supplement powder, a combination of 75 vitamins, minerals, probiotics, fiber, and other essential nutrients, providing support for digestion, immunity, cognition, energy and stress.
In APAC, the snack bar will be launched in Australia, New Zealand and Singapore.
Scott Larsen, director of Le Bono Collection which manages the distribution of Nuzest in Asia, said NutraIngredients-AsiaThat the snack bar was intended for consumers who want to eat on the go.
“There is always a certain segment of the market that prefers a take-out item for convenience. From our business perspective, we want to enable people to get their food in the simplest format possible, and this snack bar would allow us to reach a wider audience and complement our range of powders.. “
Each snack bar (40g) contains four billion CFU of probiotics and 2.5g of Good Green Vitality powder.
“It is not meant to be a targeted treatment, but it is meant to be a benchmark for optimal nutrition. It contains nutrients targeting all aspects of the body, from skin, hair, nails, digestion to cognition.n, âLarsen added.
For example, it contains pre and probiotics and digestive enzymes that help with digestive health, as well as turmeric, ginger, and beta-glucan for immune support.
The snack bar is free of preservatives, fillers, GMOs, common allergens and refined sugars.
Target groupIn addition to this, you need to know more about it.
The company will target consumers leading active and healthier lifestyles, families, as well as those with busy schedules.
“A lot of people would like to be healthy, but they might not have the time, especially if it is high pressure work, which is very common in Asia.Larsen said.
“So we want to be able to give them something quick and easy that they can use in a corporate setting.. “
Singapore MarketIn addition to this, you need to know more about it.
According to Larsen, head of Southeast Asia and Hong Kong markets, the Singapore market has experienced significant growth.
Nuzest first entered Singapore in 2016, and since then has seen 15-25% year-over-year growth.
Amid the COVID-19 pandemic last year, it increased by 25%, which Larsen attributed to its blended online and offline strategy.
“There was also a shift in consciousness through this COVID-19 period where people were really starting to look for healthy alternatives.. “
In Singapore, the firm has an online store, and a presence on e-commerce platforms, as well as in independent health stores.
The company is also working with general practitioners for its Good Green Vitality powder.
“Often, practitioners are looking for a solution for a picky eater, or someone with nutritional deficiencies.In addition to this, you need to know more about it.
“[Good Green Vitality powder] is a great first start to integrating into your life as you try to make big lifestyle changes and, thanks to practitioners, can increase awareness and education behind our product.In addition to this, you need to know more about it.
In Asia, Nuzest is also present in Thailand, Malaysia and Hong Kong, and is launching in Indonesia, with Vietnam and the Philippines.
The company also makes two other powdered supplements, Clean Lean Protein and Kids Good Stuff, a children’s version of Good Green Vitality.
The multivitamin snack bars will also be produced in Australia, while The Good Green Vitality and Kids Good Stuff are blended in New Zealand.